Customer Appreciation Day

Yesterday we had our annual Customer Appreciation Day. BBQ was enjoyed. People were seen. It becomes a friendly event where people get to mingle with others in their profession. There are many different types of Customer Appreciation Days. They can be called many names. I happen to think that I help make ours successful. To make a CAD successful you need to do many things. There needs to be someone to organize the event. You need to have fliers. You need to promote it. If you want your vendors to help you, then you need to ask them for help. You need to PROMOTE it. The food has to be taken care of. I do not think it matters what type of food, but you need to have something that people in your area like and eat. It must be promoted by everyone at your location. Pass out the fliers with deliveries. Put fliers in invoices. When someone comes to purchase something, tell them about it. I think all this works fine. I have found that the best thing to do along with all the other promotions, is the phone call from the person that the customer most likely identifies with. It is not just a single phone call a week in advance, but two very important phone calls. The phone call the day before and the phone call on the day of. You do this because people forget. The goal is to let people see your wares and to have a good time and a good meal. It always helps sales when customers think of you in a positive way. While it is going on, shake hands, smile and be positive. It will be worth it.